MIT Management Pub's New Site to Redefine the "Innovation Conversation" Between Thought Leaders and Managers

CAMBRIDGE, MA - MIT Sloan Management Review today announced the launch of its new website sloanreview.mit.edu. The new site represents a dramatic change from MIT SMR's previous online persona. It shifts MIT SMR's approach from broad coverage of the different management disciplines -- leadership, marketing, operations, technology, strategy -- to a much sharper focus on managing for continuous innovation, the concern most often driving the creation of new organizational models, new competitive strategies, new work processes, and new leadership methods -- new ways to get new things done. It also opens the subject for discussion and comment among a community of managers, academics, researchers, and advisors.

"This isn't about 'inventions' -- you can find news about new gizmos anywhere -- but is instead about how to manage and lead so that inventions happen," says Michael Hopkins, Editor-in-Chief. "So, first of all, we're building on what MIT and MIT Sloan do brilliantly: unearth the most potent insights and then show people how to put them powerfully to work. Second, the focus on managing for innovation enables us to explore solutions to the management challenge that occupies every organizational leader today -- how to survive and prosper during times of economic uncertainty and overwhelmingly rapid change. Third, by hosting and nurturing a community of thinkers and managers who are facing these challenges, we allow for the kind of discussion and reflection that will result in exciting and creative solutions."

A key component of the new site will be a new initiative in the area of sustainability issues for business leaders. Developed in collaboration with The Boston Consulting Group, the new initiative will explore how we will work, live and compete differently in the near future because of concerns about sustainability, and how strategic management practice will be transformed as a result.